5 Proven Ways to Boost Student Enrollment with Edlumina
Attracting and enrolling students in today’s competitive education landscape requires the right mix of tools, strategy, and technology. In a recent webinar, the Edlumina team outlined simple yet impactful ways schools can grow their enrollment numbers—and we’re breaking it down here into five key tips you can implement right away.
1. Track Every Lead with an Educational CRM
Let’s be honest—manually managing website leads can be overwhelming. That’s where a CRM (Customer Relationship Management system) like Edlumina comes in.
With Edlumina, inquiries submitted through your website automatically feed into the CRM through an easy-to-integrate API. No more digging through spreadsheets or inboxes. Every lead is organized, trackable, and ready for follow-up.
2. Automate Your Follow-Ups
Follow-ups are essential—but doing them manually is inefficient and often inconsistent. With Edlumina’s automated messaging tools, your admissions team can:
Send follow-ups at just the right time
Group messages by lead type or status
Use branded HTML templates that boost engagement
Automation ensures no lead slips through the cracks—and frees up your team to focus on meaningful conversations.
3. Make Your Website Work Harder
Your website is often the first impression potential students have of your school. Well-designed landing pages with compelling content, student testimonials, and clear calls-to-action can make all the difference.
Not sure how to level up your site? Scholar House Media (Cyanna’s sister company) specializes in building education websites that drive conversions through strategic messaging and professional design.
4. Launch a Targeted Digital Marketing Campaign
Want more leads in your CRM? You need to drive quality traffic to your site. That’s where a smart digital marketing strategy comes in.
From SEO and social media campaigns to Google Ads and paid media, Scholar House Media helps schools bring in the right kind of traffic—and Edlumina captures it all for your admissions team to manage.
5. Use Data to Make Smarter Decisions
Once the leads start rolling in, it’s time to measure what’s working. With Edlumina’s built-in dashboards and reporting tools, you can see how your campaigns are performing at a glance.
Want even deeper insights? Pair Edlumina with tools like:
Google Analytics
Google Search Console
Google Ads
You’ll get the full picture of your lead sources, audience demographics, and return on investment—so you can optimize your strategy in real-time.
Ready to Grow Enrollment?
Edlumina is built specifically for schools—by people who understand what it takes to attract, enroll, and support students from inquiry to graduation. Whether you’re just getting started or ready to scale, these five tips will set your admissions team up for success!