Four Ways to Grow Your School
Practical Tips to Attract More Students and Strengthen Your Operations
Whether you’re just getting started or looking to scale, growing your school takes more than great programs—it requires strategy, systems, and smart support. From admissions to marketing, compliance to curriculum, here are four effective ways to boost enrollment and take your institution to the next level.
1. Update Your Admissions Process
No matter your format—on-ground, online, or hybrid—having a streamlined and professional admissions process is critical. A modern admissions CRM like Edlumina Admissions helps schools centralize document storage, automate outreach, and track data for better decision-making.
With Edlumina, you can:
Improve communication with prospective students through automated messages.
Store and track documents and signatures in one secure place.
Gain insights into what’s working (and what’s not) with robust reporting tools.
Beyond software, investing in your admissions team pays off. Through staff development, performance assessments, and process optimization, you can increase conversion rates and make the most of every lead.
2. Update Your Marketing Efforts
Even the best admissions process won’t succeed without a steady pipeline of interested students. That’s where digital marketing comes in.
Run high-impact Google Ads and PPC campaigns
Improve website design and user experience
Create social media content that drives engagement
Build targeted landing pages that convert
By focusing your marketing dollars where they matter most, you can attract the right students—and connect them quickly with your admissions team.
3. Serve a New Population
Looking to expand your reach? Consider launching a new program or shifting to online or hybrid delivery. New offerings can help you attract students who wouldn’t have previously considered your school.
Edlumina can help you:
Develop curriculum for new programs of study
Transition existing courses to an online format
Register new programs or delivery methods with regulators
Online classes, in particular, appeal to adult learners and working professionals who need flexibility. With the right approach, you can open your doors to a broader and more diverse student base.
4. Get Licensed & Accredited
Before students enroll, they do their homework. And one of the first things they check? Whether your school is licensed and accredited.
Proper licensing and accreditation not only build trust, but also ensure that your programs are recognized and respected—by employers, other institutions, and regulatory bodies.
Cyanna, our sister company, provides full-service compliance consulting, helping schools:
Navigate state licensing requirements
Achieve accreditation or renew it
Stay current with changes in regulations
Whether you're just starting out or seeking to expand, compliance is the foundation of long-term growth.
Ready to Grow?
Edlumina’s team is here to help you streamline, expand, and thrive. Contact us today to learn how we can support your growth strategy from enrollment to accreditation.